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Have you heard all the rage about the up and coming social media site known as Pinterest? It has taken the web by storm, and brands are quickly jumping on board.

In addition to being one of the most popular social media site at this time, it is turning out to be a valuable marketing tool for businesses. I have even heard that it is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The way it works for businesses is that consumers “pin” products that they love. So, if a consumer is shopping for new bedding they can organize a board and “pin” all of their favorite finds.  When they “pin” something new, their followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

A great example is of a new mom-to-be. She can “pin” products that she has on her wish list for her friends and family to see and  it links to the actual product and the company that makes or sells that product. Making it a great place for her wish list and great for the business that sells that product. The possibilities are unlimited.

Businesses do need to remember that this is social media. If they simply display images of their products without contributing other content or sharing other users’ “pins,” they will likely find that people don’t pay much attention to them and loose followers. I have followed several such business and then un-followed them because it was just annoying.

Here is a list of some of the businesses and brands that can be found on Pinterest. There are more and more joining each day and we would love to hear if you have found some that we may not know about.

• Anthropologie
• Zulily
• Nordstrom
• Land’s End
• Real Simple
• Betty Crocker
• Domino Sugar
• Kate Spade NY
• BirchBox
• Chobani
• Oreck
• Mashable
• Etsy
• General Electric
• Cabot Cheese
• epicurious
• Christy Jordan (SouthernPlate)
• Lindt Chocolate
• Pillsbury
• Hillshire Farms
• Michaels
• JoAnn’s Fabrics and Crafts
• Williams Sonoma
• Better Homes and Gardens
• Keurig
• Kraft Foods
• Middle Sister Wines
• Domestica 
• Food52
• Peanut Butter & Co.
• Pretzel Crisps
• Little Debbie
• Tillamook Cheese
• Whole Foods
• Pepperidge Farm Puff Pastry 
• Cooking Light
• Saveur
• Clean Eating 
• The Weather Channel
• Today Show
• Travel Channel
• HGTV
• Food Network
• Sesame Street
• Newsweek
• Time
• The Wall Street Journal
• CTV News
• CBS New York
• PBS NewsHour
• KOMO News 
• USA Today College
• Gannett Digital
• Brides Magazine
• Shape Magazine
• In Style
• People
• Rue Magazine
• Lonny Magazine
• Matchbook Magazine
• Lucky Magazine
• Ladies’ Home Journal
• Today’s Parent
• Sunset Magazine
• Parenting Magazine
• Seattle Seahawks
• Major League Baseball
• Gap
• Modcloth
• Tom’s Shoes
• Lulu’s
• Threadless
• Sevenly
• Club Monaco
• Barkers Clothing
• Lily Pulitzer
• Barneys New York
• Allens Boots 
• Gilt Baby and Kids 
• Nieman Marcus
• Bergdorf Goodman
• West Elm
• Pottery Barn Kids
• Zales
• Abe’s Market
• LaylaGrace
• Feterie
• Betsy White Stationary
• Boticca
• Melissa and Doug
• Tarte Cosmetics
• Rent the Runway
• Shop It To Me
• Honeycomb Salon
• Pop Sugar
• Nina Garcia
• Chris March
• The Backstreet Boys
• Paula Deen
• Michael Kors
• Felicia Day
• Martha Stewart
• Alanis Morissette
• American Airlines
• Southwest Airlines
• BedandBreakfast .com
• HomeAway
• Chronicle Books
• Random House Books
• Knopf Doubeday
• Crown Publishing
• Heinemann Publishing
• BlogHer
• Scholastic Inc.
• American Standards Brands
• Gilt Home
• High Point Market
• Apartment Therapy
• Realtor .com
• Benjamin Moore Paints
• Lowes 
• UNICEF
• Humane Society of New York
• National Wildlife Federation
• AARP
• Go Red for Women
• Rotary International
• Sacramento Public Library
• Miami University
• Drake University
• Emory University
• Yale University
• Texas A&M
• Skidmore College
• Oberlin College
• Barbie
• AMD
• LuxeFinds 
• General Electric
• Blockbuster
• Klout
• Verizon Wireless
• Pinterest
• Kodak
• ideeli
• For Dummies
• Wall Street Journal
• Today Show
• BlogWorld Expo
• USA Today Tech

Do you know of some brands missing? Be sure to link to them in the comments!

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About the author: Jyl (1 Posts)

Jyl is a homeschooling mom of 2 that lives in the North GA Mountains that enjoys sharing her wit and wisdom on her award winning blog The Post-It Place.