2011 Speakers

Speakers | Mentors

Patti Digh


Opening Keynote: Blog is a Verb – How to Find Your Voice and Write with Intention
Session: Blogger’s Block – Writing Exercises to Beat Burnout (Passions Track)

“If the Buddha had two kids, a dog named Blue, a Southern accent, and a huge crush on Johnny Depp, his name would be Patti Digh,” wrote one reviewer after Digh’s grassroots bestseller, Life Is a Verb, was published. Digh (pronounced “dye”) is a Southern-born master storyteller whose stories are full of humor, poignancy, surprise, pain, and knowing. Life Is a Verb: 37 Days to Wake Up, Be Mindful, and Live Intentionally, was one of five finalists for the prestigious Books for a Better Life award and a nominee for a Book of the Year award from the Southern Independent Booksellers Association (SIBA). Her award-winning blog on which it was based, 37days.com, brings together readers from ages 12 through 95 across the globe; readers of that blog created an unprecedented 43-city book tour for Patti when the book arrived. Patti has published three books since Life is a Verb, including Four-Word Self-Help: Simple Wisdom for Complex Lives, What I Wish For You: simple wisdom for a happy life, and Creative Is a Verb: If You’re Alive, You’re Creative, which is also a nominee for a Book of the Year award from SIBA. Her smart, funny, and moving writing and speaking will touch your heart deeply. Audiences come away from her readings and speeches both laughing and crying, and with a clearer sense of what’s important in their own lives.

Liz Gumbinner


Closing Keynote: The Myth of Doing It All

Liz Gumbinner knows a little something about being a working mom. By day, she is an ad agency creative director, but online, she’s best known as the co-publisher and editor-in-chief of shopping and trend blog Cool Mom Picks and sister site Cool Mom Tech. Called “the online arbiter of cool for the swingset crowd” by Parents Magazine, Cool Mom Picks been cited as a favorite parenting blog by Real Simple, InStyle, and the Telegraph UK. Liz is also the author of the popular personal blog Mom-101 which has been featured in the New York Times, CNN and NPR, and called “funny some of the time” by an enthusiastic anonymous commenter. Liz can be found discussing parenting trends and culture in national magazines, newspapers, and shows including NBC’s TODAY Show, CBS The Early Show, ABC News Now, and CBS News’ @katiecouric web show. She has also been named a top digital influencer by Forbes, Nielsen, Parents, and the New York Post, and is a recent recipient of a 2011 AWNY Game Changers award. Liz lives in Brooklyn with her two daughters and her partner Nate who, thankfully, cooks.

Sherry Aikens


Session: Leveraging Your Social Capital to Earn through Ecommerce (Monetization Track)

A 20-year veteran of the apparel industry in both the design and executive-management functions, Sherry parlayed her depth of knowledge into independent success. No stranger to quality garments, Sherry’s attention to detail and business acumen was integral in dealing with high profile clients such as Nike, Reebok and Adidas. After exiting corporate America for motherhood, she filled her spare time with simply participating in local craft fairs. Demand increased for her product and, in 2006, she launched BabyPop Designs. Sherry identified Etsy.com as having great potential as a marketplace for her product, making her an Etsy pioneer. She quickly became a top seller on Etsy and was honored as a featured seller. In 2009, BabyPop.com’s independent website was launched and runs tandem with her Etsy store.  Babypop has seen tremendous success, having been featured on Good Morning America, Inc Magazine,  HGTV and Philadelphia Inquirer. Sherry blogs at BabyPop.com and personally at Superexhausted.com.

Jason Avant


Session: Dad Bloggers (Tribes Track)

Jason Avant is the founder and managing editor of DadCentric, a groundbreaking and popular website for fathers. He and the website have been featured on ABCNews.com, BusinessWeek.com, USA Today, Time.com, CNN.com, the Seattle Post-Intelligencer, and the CBS Evening News. A blogger since 2004, Jason has also served as the managing editor for Parentricity, the social networking site for parents, and was a staff blogger at Babble.com’s Strollerderby. Along with DadCentric, Jason is a Featured Contributor at Man of The House.com, and runs his personal blog, Pet Cobra.

Barbie Angell


Session: Creative Writing and Powerful Storytelling (Passions Track)

It has been said that if Shel Silverstein and Dorothy Parker had conceived a child, the result would have been Barbie Dockstader Angell. Razor wit and simple rhyming verse combine to create an innovative style. Barbie has named it, “poetry for the common man.” (Although she does have plenty of women readers as well.) Bitter, satirical, humorous and sometimes brutally honest, her portfolio contains everything from rhyme to free verse, children’s and adults as well as short stories. Barbie was raised in Illinois and has lived in the Asheville area since 1999. She has been writing since 1986 and has won awards both academically and artistically for her poems and short stories. Barbie has been published in small press books, magazines and newspapers throughout the years and has performed her work for audiences small and large around the country.

Maria Bailey


Session: Power Monetization Session

Maria T. Bailey is an award-winning author, host of Mom Talk Radio, co-host of the “Good Day” with Doug Stephan show, co-founder of Mom TV, nationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media, is a full service marketing and media firm. She is the author of Marketing to Moms: Getting Your Share of the Trillion Dollar MarketThe Women’s Home Based Business Book of AnswersTrillion Dollar Moms: Marketing to a New Generation of Mothers and Mom 3.0 – Leveraging Emerging Technologies and Media to Market With Moms.

Letitia Barr


Session: Collaboration That Pays (Monetization Track)

Leticia is the founder of Tech Savvy Mama, a site that assists parents in finding the best technology products, websites, and resources for children of all ages.   She uses her experience as a former teacher and technology specialist for a large DC Metro area school system to evaluate the many different kinds of technology that come through her door and loves sharing honest feedback to make recommendations to her readers.  Leticia splits her day between serving as a social media consultant, family internet safety and security expert for BitDefender, and being a mom.  Her nights are spent blogging at her own site, writing weekly columns for The LeapFrog Community and Mom Blog Magazine, consulting for educational companies like PBS Teachers, working behind the scenes on the MyBlogalicious site, and Tweeting.  Frequently asked how she does it all, she replies that she doesn’t sleep much!

Stephanie Beal


Session: Parent Blogging – Is It Time for Moms and Dads to Consolidate? (Passions Track)

Stephanie is an Account Executive at Ketchum PR specializing in blogger relations and social media, with a wide variety of experience in retail brands, video gaming, and education. Most recently, Stephanie worked on the fifth annual “Crash the Super Bowl” program for the Doritos and Pepsi MAX brands, and garnered significant support among the online parenting community to participate in the annual TOMS “One Day Without Shoes” campaign.  She is currently supporting Hot Wheels with traditional and social media activities around product news, as well as targeting the teen/young adult male audience with a content-based brand campaign. Prior to these projects, Stephanie developed strong blogger relationships through her work on brands including Baby Einstein, Barbie and many of Activision’s family video game titles.  Though not a parent yet, she’s hoping her extensive work with parenting bloggers has built up her “advice pool” for several years down the road.

David Binkowski


Session: Monetization Power Session
David Binkowski is a fifteen year marketing professional and the EVP Digital Marketing at Lippe Taylor. A trusted and consistent leader to Fortune 500 brands, David leads the agency’s digital marketing team and regularly advises clients on how to best use online, social and mobile technology to drive their business. David’s client portfolio includes Procter & Gamble, Energizer, Reckett Benckiser, Novartis, Eli Lilly and General Motors. His work has been recognized with awards from PRSA, WOMMA, SABRE, NY’s Big Apple and other industry groups. A pioneer in the online influencer space, David wrote the rules for ethical conduct for working with bloggers and the FTC guidelines for the Word of Mouth Marketing Association (WOMMA). For this work, he was recognized by his peers and elected to WOMMA’s board of directors. He continues to be a thought leader in digital marketing, having spoken at SxSW, WOMMA, PRSA, Ad:Tech and other industry-leading events.

Debbie Bookstaber


Session: Affiliates – Yes, Even Your Blog Can Earn Money (Practicalities Track)

Debbie is the co-founder of Bloganthropy.org and one of the bloggers behind Mamanista.com. Bloganthropy.org empowers bloggers to become philanthropic leaders in their communities. Through their annual and monthly awards, Bloganthropy.org recognizes bloggers who effectively use social media for social good. Debbie is a partner at Moss-Tucker Associates where she leads online marketing, affiliate marketing and social media initiatives for their clients. Debbie will be speaking on affiliate marketing at Type-A. She has over 10 years of affiliate marketing experience- both as an advertiser and an affiliate.  Debbie loves helping other bloggers monetize their blogs through affiliate marketing and advertising. An active volunteer and mom to two young boys, Debbie serves on several charitable boards and was elected to a position on her local school board in 2007. Debbie graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a Bachelors and Masters in History.

Dianna Brodine


Session: Getting Freelance Writing Gigs (Monetization Track)

Dianna Brodine has contributed to Type-A Parent for 2 ½ years as a writer and editor and currently serves as a community manager. Kelby Carr is responsible for dragging her kicking and screaming into social media, a skill set which Dianna has now merged with her career in magazine publishing. As managing editor for a small publisher, Dianna develops content schedules, assigns articles to outside writers, supervises layout and performs copyediting for three magazines focused on manufacturing and product decorating industries. She also works to bring social media to production-oriented businesses and has spoken at several conferences about methods of implementing social media strategies in manufacturing marketing.  As a mother of three daughters, Dianna blogs about the love she has for her children, red wine and books at Mama in Pajamas, where her motto is ‘Women in Bunny Slippers Rule the World.’

Kris Cain


Session: Social Media and Tech Bloggers (Tribes Track)

Kris Cain is a Chicago area mom to two sets of twins, gadget addict, and blogger who has worked in IT for over 14 years. On LittleTechGirl.com she writes about gadgets, her children and more. She is Tech Editor on Mom Blog Magazine, Featured Writer on Type-A Parent, and Tech Writer on KidGrade.com. Kris has spoken at Type-A Mom conference, Gleek Retreat, Blogalicious, and at the Child’s Play Communications Blogger Brunch. She has been featured in articles both online and in print, been interviewed for a book, and has even been on TV and in the news. She has connected with great companies such as AMD, AT&T, Intel, HP, eBay, GM, Sears, Western Digital, Google, CNN, and more. Kris figured out a while ago that she was destined to be really busy (hence the 2 sets of twins), and she has found peace with that.

Kelby Carr


Session: Engaging with Email Newsletters (Marketing Track)

Kelby Carr is the founder and CEO of Type-A Parent, a social network and multi-author magazine-style blog for digital moms and dads, and Type-A Parent Conference. A former journalist with 15 years of experience in newspapers, she is the publisher of Investigative Mommy Blogger, providing daily breaking news and investigative journalism for moms. She’s been geeking it out on computers since she was 10, social networking online since the 1980s, web publishing since the early 1990s, blogging since 2002 and tweeting since 2007.

Chele Chestnut


Session: Personal Bloggers (Tribes)

Chele’s enthusiasm for social media erupted two years ago, driving her to start her own blog The Bona Fide Life, where you can join her on a journey through the triumphs and struggles we call life.  She is a featured writer for Type-A Parent. Recently, Chele was one of the organizers for a small conference in Coastal Carolina. As a wife and mother of four, she has set her sights on starting her own small business.  Currently enrolled to start in the fall season, she plans on finishing her business degree, one small step to fulfilling those dreams.  Spending 12 years in the service industry helped develop a deep passion for life and the people around her.  Chele is determined to be authentic as well as passionate about what she believes in. You will find her smiling or laughing at the smallest things because she feels laughter is healing.

Julie Cole


Session: Business Bloggers (Tribes Track)

Julie Cole is a veteran mother with six very young children in her charge and is the co-founder of Mabel’s Labels Inc. Julie has developed a dynamic, multi-media presence. She writes a popular syndicated parenting blog and regular columns for parenting e-newsletters. With humour, she provides an upfront view of life in a family of eight while running a business. Quick to identify the potential of social media and word of mouth marketing, Julie is also active on online networking forums. She has spoken at conferences and conventions throughout North America, including ones for the Canadian Marketing Association and the International Camping Conference. She and her business partners were recently awarded the coveted Canadian Woman Entrepreneur of the Year (Momentum) award. Julie’s willingness to share her entrepreneurial journey has led to various speaking engagements, from local moms groups to university level business classes.

Stacie Connerty


Session: Review Bloggers (Tribes Track)

Stacie Haight Connerty, a social media junkie, is the mother of three children eight and under who lives in Atlanta with her husband. She is a nationally published writer/author/editor for a variety of magazines, blogs and online publications. Stacie has an MBA in marketing and consults with several companies on a regular basis as a Social Media Strategist.  Stacie has her own blog called The Divine Miss Mommy where you can find the latest products reviewed, fabulous giveaways and stories about her family. She is the co-founder of The Product Review Place (a site where PR professionals & reviewers can connect) and a travel blog called The Family Travelers. She recently founded Georgia Social Media Moms. Stacie recently spoke on behalf of Kodak at the Consumer Electronics Show in Las Vegas and will be speaking at the Atlanta Bloggy Bootcamp.

Janice Croze

Session: Integrated Social Media Marketing Campaigns (Marketing Track)

Janice Croze and her identical twin, Susan Carraretto, are the bloggers behind 5 Minutes for Mom. Janice and Susan began working online in 2003, developing two successful ecommerce stores and starting 5 Minutes for Mom in the beginning of 2006. 5 Minutes for Mom has been ranked as the Top Family Blog (Technorati) and 2nd Top Parenting Blog (Technorati and Wall Street Journal), along with being recognized on numerous lists of top blogs such as Babble.com’s top 50 Facebook Fan Pages for Parents. Through vehicles such as their Ultimate Blog Party, Blogs Can Change Lives, 5 Minutes Around the Blogosphere, and weekly carnivals, they help thousands of mom bloggers regularly connect with one another. Janice loves all aspects of blogging and working online — except writing bios. She really loathes writing bios.

Tonja Deegan


Session: Power Monetization Session

Tonja Deegan is the social media director at Airfoil Public Relations, where she manages social media strategies for clients including eBay, Microsoft and Brookstone. She manages the Airfoil blog, website and SEO strategy for the agency. She guides colleagues and clients in social media netiquette and guidance in emerging social networking platforms. Previously, Tonja was the blog project manager at Hass MS&L, where she managed the award-winning General Motors’ FastLane blog. She also created and wrote the agency’s blog. Tonja is an adjunct professor at Eastern Michigan University, where she developed and teaches the first course dedicated to social media. Tonja’s editorial experience includes writing an email newsletter WWJ, Detroit’s AM news radio station; freelance reporting at The Detroit News; and served as the first Web manager at Crain’s Detroit Business where she launched the company’s first online-only publications as well as transitioned the weekly paper into daily breaking news.

Melanie Edwards


Session: Latina Bloggers (Tribes Track)

Melanie Edwards is the founder and editor of ModernMami™.com, a lifestyle blog from the perspective of a Latina working mother and a Parenting.com Must-Read Blog. Melanie holds a degree in Industrial & Systems Engineering and over 10 years experience in Information Technology. She has spoken at various social media conferences, including Type-A Parent, Blogalicious Weekend and BlogHer. Currently, Melanie is serving as a brand ambassador for Nintendo and the Let’s Play initiative, and is a member of the BabyCenter Blog Network and Walmart Moms. Through Ella Media, Melanie also provides digital marketing services for bloggers and brands and focuses on connecting businesses with today’s digital Latina. Married 8 years, she is the proud mother of an energized 5-year-old girl and newborn boy, and is raising them in a bilingual, multicultural environment. Originally from Puerto Rico, Melanie now resides in Orlando, Florida. Connect with Melanie on Twitter, Facebook, and 40weeks Plus.

Angela England


Session: eBooks from Concept to Sales (Monetization Track)

Angela England is a freelance writer, social media teacher and problogging consultant active online for decades. She now works full-time from home and lives in rural Oklahoma with her husband and four children. Founder of Untrained Housewife, she blogs about blogging at angengland.com and is Editor-in-Chief of Blissfully Domestic. She’s contributed to many websites including Type-A-Parent, Scandinavian Child, Suite101 and more. When asked how she is able to do it all she’ll usually quip lack of sleep and plenty of Dr. Pepper.

Stacey Ferguson


Session: Profitable Blogging without Selling Your Soul (Practicalities Track)

Justice Fergie is a lawyer, blogger, and co-founder of The Social Niche, curators of the celebrated Be Blogalicious brand. TSN is a trailblazer in the social media sphere, creating an online community for multicultural women bloggers and hosting the yearly Blogalicious Weekend conference –
the first and only event of its kind.  Justice Fergie blogs at Mamalaw.com with about Work-Life Balance, Parenting, and Pop Culture.  Her personal blog, FOODe, showcases her love of food and social media. Justice Fergie speaks at conferences regularly, has served a brand ambassador for the American Heart Association, is a 2011 ambassador for ConAgra Foods, and actively participates in online tastemaking networks. She has been featured in Southern Living magazine, on XM Radio and Mashable.com among other media. She is a mother of 3 and is launching a line of lifestyle products for working mothers.

Allison Fox

Session: Affiliates – Yes, Even Your Blog Can Earn Money (Practicalities Track)

Allison Fox serves as Senior Director, Publisher Development for Pepperjam Network (A GSI Commerce Company).  At Pepperjam she manages a team that is responsible for managing network relationships with publishers, connecting them with merchants and developing new, out of the box opportunities. Allison has been with GSI Commerce for 5 years, previously overseeing the affiliate marketing channel for TrueAction, the full service interactive marketing agency of GSI Commerce, Inc. In this role, she provided subject matter expertise and was responsible for the technology and competitiveness of TrueAction’s affiliate solution. She has also managed some of TrueAction’s largest affiliate programs, including Toys”R”Us, Zales, Reebok, and LNT.com. She is an active member of the LinkShare Advisory Board as well as the Philadelphia Interactive Marketing Association.  Prior to joining GSI Commerce, Allison managed online marketing initiatives for CollectiblesToday.com. She earned a B.A. in Communication with minors in Spanish and Business from Villanova University.

Jenn Fowler


Session: Blogger Outreach That Works (Marketing Track)

After 11 years as an Army Logistic Officer, Jenn Fowler traded her combat boots for tennis shoes and became stay at home mom and wife in Upstate New York. She combined her love of writing with her passion for saving money to create “Frugal Upstate” in January 2006.  There she teaches people “tips tricks & techniques” of how to live a good life, on a budget!  Jenn is a blogger, speaker and social media consultant specializing in blogger outreach.  She is a founding member of “The Walmart Moms” and on the advisory board of “Life. . . Supplemented.”  In her nonexistent “spare time” she enjoys reading romance and fantasy, knitting, jewelry making, gardening and cooking.  Her favorite quote is “Those who dance are often thought mad by those who cannot hear the music.”

Doug French


Session: Parent Blogging – Is It Time for Moms and Dads to Consolidate?

Doug French is a writer, single dad, and vocational itinerant who has been laid off three straight times. He began writing Laid-Off Dad in June 2003, after Job #2 cut him loose and his firstborn was 15 months old. Doug has been featured on a number of websites  including The New York Times, and The Huffington Post, and his work has appeared in three blogthologies: Things I Learned About My Dad, Sleep is For the Weak, and Kirtsy Takes A Bow. Recently, Doug was responsible for organizing the dad tracks at Mom 2.0 Summit and is now one of the principal organizers for the Dad 2.0 Summit schedule for March 2012 in Austin, Texas.

Alyssa Gregory


Session: Blog Business Crash Course (Intensives Track)

Alyssa Gregory is an entrepreneur, a small business enthusiast, a writer, a speaker and a consultant who has a passion for learning, creating opportunities for collaboration, and sharing knowledge. She reaches over 700,000 small business owners and entrepreneurs every month through her many online and offline ventures, and is well respected by her peers for the practical small business information and advice that she shares with her readers, clients and colleagues. Alyssa’s insight can be found online on About.com, SitePoint.com and on her recently launched online community for entrepreneurs, SmallBusinessBonfire.com. For a full listing of her credentials, projects and work, please visit AlyssaGregory.com.

Holly Hamann


Session: Power Monetization Session

Holly is co-founder of BlogFrog, a web-based company offering community-building tools for bloggers.  She has spent her career launching start-ups in the internet, multimedia, entertainment, video, and other high-tech industries. She is a public speaker, contributing writer on technology and marketing to various publications, is an American Marketing Association “Marketer of the Year” recipient, and a guest blogger for The Huffington Post. She holds a degree in Mathematics and Computer Science and when she’s not working or driving kids to hockey, band, and guitar, you can find her hiding with a book, blogging, or swimming laps. Holly lives in Colorado and blogs about technology, being an entrepreneur, and life with teenagers at LoveandMath.com.

Jenna Hatfield


Session: Breathtaking Blog Photography (Passions Track)

Jenna Hatfield is a freelance writer, editor, photographer and ten year veteran blogger. She lives in Ohio with her firefighter husband and their two sons. She blogs about daily family and fire life at Stop, Drop & Blog and about adoption issues at The Chronicles of Munchkin Land. She started our her career in the television newsroom before deciding to write full time from home. She has been published in Redbook, Adoption Mosaic and other print mediums. She currently works as BlogHer’s Family Section Editor. As far as photography goes, she started her snapping journey in college as a broadcast communications major forced to take black and white photography. Eventually she recognized her passion as a talent and worked as a newspaper photographer in Ohio. She has always used photography as an integral part of her blogging.

Andy Hayes


Session: Design and Usability – Don’t Make People Hate Your Blog (Practicalities Track)

Andy Hayes is known as “That Travel Guy,” founder of a network of businesses connecting people in the world of travel. He’s a well-known travel author and new media consultant. His expanding media consulting practices concentrate on the needs of vacationers and the professionals who serve them. He is the co-author of Why Your Website Sucks (and How to Fix It): a Simplified Guide to Website Usability for Small Business.

Debba Haupert


Session: Power Networking Across Social Platforms (Marketing Track)

Debba Haupert is passionate about social media! With over 20 years of corporate marketing, she now focuses her marketing efforts on social media to help companies reach/build their ‘communities.’ She built the online community of women called: GIRLFRIENDOLOGY blog, BlogTalkRadio show, ‘Girlfriendology Guides’ eBooks, girlfriend gifts and more. ‘Addicted’ (in a good way!) to social media, Debba has over 22,000 Twitter followers and 15,000 female Facebook Fans. She/Girlfriendology has worked with Biz, Kroger, The UPS Store,Frito-Lay, Healthy Choice, Crystal Light, International Delight and other brands. She teaches/speaks on social media marketing. She and Girlfriendology can be found on Facebook and LinkedIn.

Amanda Henson


Session: Transitioning from Blogger to Social Media Consultant (Monetization Track)

As Chief Executive Mommy at High Impact Mom, Amanda encounters all sorts of madness while she goes to bat for teachers as local PTSO secretary, corrals two busy daughters, manages a successful social media marketing company, attends college fulltime, and occasionally finds time for a date with her husband. Sometimes she even lives to blog about it; Amanda is a social media addict, a compulsive volunteer, and devoted mama…she might also a little bit crazy.

Cecily Kellogg


Session moderator: Blogger Outreach That Works (Marketing Track)

Best known for her popular blog Uppercase Woman and her flamboyant presence on Twitter, Cecily entertains tens of thousands on a daily basis. Her raw tone and humor has put Cecily in high demand as both a speaker and a writer. Cecily was named by Babble as one of the Top 50 Twitter Moms and has recently discovered her tweets can occasionally create a butterfly effect (just ask Amazon). Cecily is sober, liberal, unapologetic about being fat, happily married, and mom to a fierce and amazing daughter born in June of 2006. Cecily is an editor at Aiming Low (a site that celebrates avoiding perfection), writes about badass parenting at Sweetney, and currently works at SEER Interactive as a Social Media Strategist, helps companies navigate the momosphere, and dabbles in graphic design making media kits for bloggers. She spends each day practicing being kind while swearing with raw abandon.

Shelly Kramer


Session: Clueless is Not an Excuse – Numbers Matter (Marketing Track)

Shelly Kramer is the CEO of V3 Integrated Marketing, a full service digital communications agency. She is a marketer, strategist, content creator, speaker and social media savvy geek focused on new media and all forms of digital comms and marketing. To the astonishment of her many mathematics professors, she’s also become partial to stats, numbers, analyses and measurement of all kinds. She’s also a mom to four daughters – two who are grown and who have fled for their lives, and 5 year old twins. Yes, she’s clearly insane. She runs a company, attempts to run a household (and often fails miserably) has a husband who travels 90% of the time (mostly to avoid her) and her secret to success (or sanity) is to laugh on a regular basis. Crying runs your mascara and makes you look like crap.

Mr. Lady


Session: Parent Blogging – Is It Time for Moms and Dads to Consolidate?

Mr. Lady is seldom a mister, and never a lady. She gave up a life of making martinis and babies – both mostly in bars – to become somebody’s mother (x3) and somebody’s wife (x1) (so far). Offline, she writes everything from Marketing Communications to technical training manuals. She was also deported from Canada. That was fun. Online, she’s been exploiting her preschool daughter and teen sons since 2005 on her personal blog, Whiskey In My Sippy Cup. She fills her idle hour(s) serving as an editor/resident dungeon-master at Storybleed.com, trying to look not totally asymmetrical on Momversation and is one of many contributing sociopaths at PoliteFictions.

Jessi Langson


Session: Blogger Outreach That Works (Marketing Track)

Jessi Langsen joined Edelman Digital in August of  2008 as a social media specialist with a heavy emphasis on the food and family blogging space. She works with a wide range of clients including Mushroom Council, Creminelli Fine Meats, the American Egg Board, Quaker Oats and Bush’s Beans. It seems that all roads and stories lead back to the kitchen for Jessi and she details her edible adventures within her  blog, To Kiss the Cook. Jessi loves neighborhood living on the Northwest side of Chicago as an avid gardener and active member of Slow Food.  In addition to great eating her passions include live music and travel, though she’d  prefer to combine all three as often as possible.

Lisa Lehmann


Session: Leveraging Your Social Capital to Earn through Ecommerce (Monetization Track)

“Art is my passion. It is who I am. I create, because I cannot help myself.” Lisa Lehmann is a jewelry artist! She loves working in her studio and playing with fire (seriously)! What makes her eclectic jewelry collection at Studio Jewel stand apart from the rest is that her modern designs are distinctly feminine. Noticeably elegant and uncontrollably addictive! She loves the limitless possibilities of working with metal and transforming something dull and lifeless into stunning, wearable art. She is also a mom to four amazing kids – Noah, Anneke, Isabel & Tahlia! Two of them are teenagers…can you say humbling? Wife to one…Jonathan for 17 years. She is passionate about homeschooling, writing, photography, exercise, her golden retrievers and living creatively EVERY single day!

Jim Lin


Session: Parent Blogging – Is It Time for Moms and Dads to Consolidate (Passions Track)

Jim used to blame his parenting stumbles on being a first-time dad. As of 2010, that excuse rendered itself obsolete with the birth of his daughter — which means he’s now in the race of his life to get his parenting wisdom onto the internet, where expertise is just a matter of Googlability.  Luckily, he has a blog for that. Even more luckily, he has a day job, say those who have read his blog. This job keeps the native Bostonian stuck on the Los Angeles freeway for two hours a day, dreaming up wicked awesome posts he’ll never get around to writing. Jim often wonders if it would just be easier and more lucrative to dress up as Bruce Lee and let tourists on Hollywood Boulevard take pictures with him. Jim likes whiskey and doodling on whiteboards, usually in that order. And hitting his 150-word bio limit on the nose.

Kelly Loubet


Session: Writing a Pitch (Marketing Track)

Kelly Loubet is the mother of two girls and the founder of the blog Everyday Childhood (Est. 2008). She loves to create, write and share her passion of the power of social media with others. Kelly is the President of the Arizona Chapter of Mom It Forward. Each month, she devotes time to charitable giving in her community. In her other life… she’s the Social Media Marketing Manager for Social2B, where she helps brands develop their social media marketing strategy.

Caitlin Madden


Session: Business Bloggers (Tribes Track)

Caitlin Madden is the Social Media Coordinator at Mabel’s Labels, an online company started eight years ago by four moms specializing in personalized labels for the stuff kids lose. She joined Mabel’s Labels’ production team in the summer of 2007 and had a desk in Marketing by the fall. With her background in Marketing & Geekiness, she quickly became the company’s self-taught social media lady. Recently, the Mabel’s Labels Facebook page was listed as one of Inc.com’s 20 Awesome Fan Pages.  Being a Gemini helps Caitlin switch from being sweet Mabel by day to veteran roller girl and drummer by night, always seeking out the best local band in whichever city she might be in at the moment. She is the proud mama of one.

Erica Mueller


Session: Basic Blog Coding (Programming Track)

A self-taught web developer, Erica has been building websites since she was 15. She taught herself HTML and CSS, and later, how to develop for Blogger and WordPress. She now focuses entirely on WordPress theme modifications and coding. Her expertise and consulting services are popular with bloggers and small business owners alike. Erica is the wife of a professional web developer and coder, stay-at-home mom and teacher to their four year old son, and expectant mommy of another precious boy. She resides with her family in Paris, TX where she enjoys slipping away to the coffee shop to code in peace, hiking, gardening, photography, and music.

Melanie Nelson


Session: Facebook Pages (Intensives Track)

Melanie Nelson owns BloggingBasics101.com, a nationally-recognized site that provides tips and instructions for beginning and intermediate bloggers. She regularly shares information about building community, improving SEO, monetizing your blog, and using Facebook to build your business. Melanie also co-authored TypePad for Dummies and is a freelance technical editor.

Stacey Nerdin


Session: Personal Bloggers (Tribes Track)

Stacey Nerdin is a busy work-at-home mom of five currently living in the Houston metro area. Her blog Tree, Root, and Twig is guided by her philosophy that “everything’s connected.” On it, she writes a dynamic mix of personal, parenting, and product posts, as well as content on blogging, books, entertainment, and travel. As long as it’s part of her life, it has a place on her blog. Stacey also owns a small social media services company called Full Nest Communications, through which she offers local community workshops and consulting to small businesses on the use of social media. When asked how she “does it all” with five kids and her many projects, she’s happy to admit she would be nothing without her daily naps, late-night eating, and DVRd reality shows.

Deb Ng


Session: Selling Your Blog (Monetization Track)

Deb Ng is a professional blogger, social media enthusiast and Conference Director for BlogWorld & New Media Expo. Deb is also the author of “Online Community Management for Dummies” (Wiley) due out in early November.

Gregory Ng


Session: So You Want to Be a Videoblogger (Intensives Track)

Greg has published over 1000 articles online and has written on subjects ranging from hacking your iPhone to how to change a diaper. Currently, he hosts a web show called Freezer Burns where he publishes video reviews of frozen foods as the self-proclaimed “Frozen Food Master” at www.FreezerBurns.com.

Clay Nichols


Session: Dad Bloggers (Tribes Track)

Clay Nichols is a husband, father, author, playwright, teacher, and now screenwriter and television host. He is Chief Creative Officer, Co-Founder, Writer, Producer, and Star of Dad Labs. He has written over a dozen plays for both young and adult audiences that have been produced across the country, most recently in Los Angeles, Chicago, Denver and Louisville, Kentucky. Titles include Appleseed John, The Speaker Speaks and The Nose in Exile. His plays have received awards from the Center for American History at the University of Texas, the Austin Critics’ Table, The Playwrights’ Center of San Francisco, and Stages Theatre of Houston, among others. His book “Pulling Off Your Shorts: Filmmaking for Teens” co-authored with Troy Lanier, published in April 2005 by Michael Wiese Productions, has been widely praised by critics and kids alike. A second and revised edition will be released in 2010. Nichols is a graduate of Dartmouth College and holds an MFA in playwriting from the University of Texas where he was a James A. Michener Fellow at the Texas Center for Writers. He lives in Austin, Texas with his wife and three children.

Diana Orgain


Session: Staying on Track – How to Keep Motivated After the Conference (Practicalities Track)

Diana Orgain is the author of the Maternal Instincts Mystery Series: BUNDLE OF TROUBLE, MOTHERHOOD IS MURDER and FORMULA FOR MURDER. She holds a B.A and M.F.A. in Creative Writing from San Francisco State University with a minor in acting. Diana has acted professionally both on stage and in national commercials. She’s written several plays, which were produced at San Francisco State University, GreenHouse Productions, and PlayGround. She lives in San Francisco with her husband and three children.

Amanda Padgett


Session: Breathtaking Blog Photography

Amanda Padgett, who started blogging in July 2008, picked up photography after the death of her father in 2009. It started as therapy to work through her grief and quickly grew into a passion. In May 2010, she created Everyday Elements, a site dedicated to teaching users to make the most of their Photoshop Elements program through blog tutorials and online workshops. Photography tutorials and workshops were added in a few months later. Amanda, an “everyday” blogger and mom, is dedicated to helping others take the best possible pictures – “everyday.”

Jendi Pagano


Session: Video Editing (Programming Track)

Jendi Pagano is a virtual assistant specializing in video marketing and creation through her company, Scenes and Cinema, LLC. She is also a blogger, vlogger, podcaster, social media director and freelance writer. Her husband had no idea what he was starting when he bought her that first domain name in 2007. She is addicted to video blogging and launched Simple Vlogging Tips to encourage other bloggers to just push record and vlog it. You can also find her at ProfitableMommyBlogging, TypeAParent, and live streaming every Friday at MomTV. She lives in Pennsylvania close to four chocolate factories (she doesn’t go a day without chocolate), stays busy homeschooling her three children, and tries to make sure the dog, cat, and rabbit get fed.

Aprile Parella


Session: Affiliates – Yes, Even Your Blog Can Earn Revenue (Practicalities Track)

Aprile Parella is the President of Roxy Communications.  She is an award winning digital marketer with over a decade of experience in online advertising.  Her core business focuses on creating performance marketing programs from some of the biggest brands out there today: Waterford Crystal, Royal Doulton, Chase Bank, Amazon.com, Sony and U-Store-It.  Aprile’s second passion is social media.  She has helped guide social media strategies for small businesses acrosss the nation. Aprile is a regular speaker on affiliate marketing panels for some of the most pretigious industry events such as Constant Contact, Affcon and E-Womens Business Network.  Aprile lives in the suburbs just outside Philadelphia metro area with her husband and two children.

Wendy Piersall


Session: Selling Your Blog (Monetization Track)

Wendy Piersall has been an entrepreneur for most of her professional career and has more than 15 years of marketing experience under her belt. She has been blogging professionally for 5 years and sold her Sparkplugging business blog network in 2009. Currently she runs the Woo! Jr. Kids Activities Blog Network, attracting over 300,000 monthly visitors. She has written for Entrepreneur.com and has been featured on the Today Show as an advocate for women and moms in business. Her first book, Mom Blogging for Dummies, is being released in the summer of 2011.

Sarah Pinnix


Session: Transitioning from Blogger to Social Media Consultant (Monetization Track)

Sarah Pinnix is a blogger, vlogger, new media marketing coach, and mom of three. She plots her world domination schemes from a small town in the NC Mountains. Sarah began blogging in 2007 with her personal/parenting blog Real Life. She founded High Country Mom Squad, an online magazine for Northwest NC Moms. She and her contributors share community information, and partner with local small businesses to rock the local mom space! After being stopped in various public places for impromptu social media brainstorming, Sarah created a local New Media Marketing Workshop teaching business people how to change their marketing paradigm using social media tools. Sarah teaches workshops, speaks about social media and consults as a strategist regularly.

Peter Pollock


Session: Blog Self-Defense – Dealing with Hackers, Spammers and Other Web Menaces (Programming Track)

Peter is a blogger, web host, stay at home dad, budding children’s author and geek (he was so excited to get an iPad that he made up a song and dance about it). His business passion is to help others achieve their goals with their blogs and he’s constantly frustrated that the need to earn a living gets in the way of that, he’d rather do it for free. Peter loves WordPress (possibly a little TOO much) and particularly enjoys using a request for help with a WordPress problem to get him out of doing the gardening (surely there’s a plugin for that?) Peter has been in the website business for over seven years and has been focusing on WordPress blogs for the last eighteen months. He is English but currently lives in California with his wife and three children.

Lucretia Pruitt


Session: Social Media and Tech Bloggers (Tribes Track)

Lucretia M. Pruitt’s computer obsession started back in 1979 – a long time geek and early adopter, she’s an ex-programmer and CIS professor and a Social Media Devote. Previously known on many social networks by the handle of “GeekMommy” – Lucretia was on the Forbes 50 Power Moms list, was one of the original Walmart Elevenmoms and has been dedicating herself to the field of Social Media full-time for many years now.

Ana Roca Castro


Session: Blogger Outreach That Works (Marketing Track)

Ana Roca Castro started her career at Columbia University where she managed technical projects for the School of Public Health. She then led the implementation of Oracle systems for the United Nations. In 2007, Ana started Premier Social Media to help businesses and organizations achieve their objectives via state-of-the-art social media development. Ana and her team have developed two internal Social Networks, over 50 Facebook applications and social games, 68 iPhone/Android apps, more than 100 widgets and over a dozen Twitter Applications. Ana has a particular passion for education and engagement through transmedia. The team has embarked in the development of social games for the Department of Education. Her clients also include Toshiba, Walmart, FedEx, the World Bank, Hersheys and Nickelodeon. Ana is a social entrepreneur and the founder of Latinos in Social Media #Latism, the largest organization of Latino professionals engaged in social media. She is also a serial entrepreneur, currently cooking Gigcoin, KidsFunPlaza, and iGiftThanks with amazing women who moved from partners to sisters. Ana’s most important role is to be a mom to the Fantasticos4, three energetic and creative boys and a 1-year-old geek princess. Ana’s priority will always be to raise happy kids who see the beauty in diversity and understand the need to change the world – one cause per time.

Jessica Rosenberg


Session: Collaboration That Pays (Monetization Track)

Jessica Rosenberg is a mom, wife, friend, sister, daughter, blogger, writer, marketer, dishwasher, chauffeur, bed maker, and everything-in-between-er. She spends her days juggling all her roles and working to become a certified Life Coach. She blogs at It’s my life…  and posts product reviews at The Lemonade Stand.

Valerie Rowekamp


Session: Video Editing (Programming Track)

Valerie Rowekamp is a wife, mom, blogger, vlogger, and social media consultant.  She started her personal style blog in August 2009, Charmed Valerie, as a creative outlet to share her favorite fashion/beauty trends and shopping advice.  Valerie also represents Dallas as an iVoice for iVillage and NBC.

Ellen Seidman


Session: Getting Freelance Writing Gigs (Monetization Track)

Ellen Seidman writes Love That Max, a blog about raising kids with special needs who kick butt. In 2010, it ranked #20 in Babble’s list of Top 50 Mom Blogs. Also, her kids Max and Sabrina ranked her #1 grilled-cheese maker. A longtime magazine editor, Ellen is very adept at grasping pencils. She’s held senior positions at Redbook, Good Housekeeping, SELF, Teen People (RIP!) and Glamour, where she helped relaunch Glamour.com and hired the majority of the site’s bloggers. She has done projects for Martha Stewart Living, American Baby and In Style. Currently, she is a contributor at Redbook, a columnist for Mom Blog Magazine and a blogger for USA Today. One of her essays is featured in the anthology The Elephant In The Playroom. In her spare time, she likes to breathe.

Linda Sellers


Session: Review Bloggers (Tribes Track)

Linda’s blog ShortPumpPreppy / Linneyville concentrates on digital fun while her Brandographers community (brand/logo photos) continues to take off.  Even then she manages to find time to work as Editor of the One2One Network blog, Business Manager for BlissfullyDomestic.com, and embarrass her three teens like any good mother should.

Jo-Lynne Shane


Session: Group and Community Bloggers (Tribes Track)

Jo-Lynne writes the popular mom blog, Musings of a Housewife, which serves as her memoir and general brain dump. One of Nielsen’s Power Moms, she enjoys speaking at conferences both local and national. In addition to her Musings, she also owns DCR Design, a blog design and consulting company; and she is a co-owner of the style blog, All Things Chic. She’s on the advisory board for Bloganthropy and a brand ambassador for Therapon Skin Health. In the local sphere, Jo-Lynne runs Eat Local Philly, a resource site for locally sourced foods; and she moderates the Philly Social Media Moms, a forum for area mom bloggers to network and socialize. In her spare time, which dwindles by the day, she loves to cook, read, and she dabbles in photography. Jo-Lynne is a happily married mother of three living in a rural suburb of Philadelphia.

Aliza Sherman


Session: Mobilizing Your Blog (Programming Track)

Aliza Sherman is a Human, Author, and Speaker. She is the founder of the social mobile consultancy Mediaegg; contributor to Web Worker Daily and Mashable; author of The Complete Idiot’s Guide to Crowdsourcing (July 2011) and Mom, Incorporated (Sept 2011). In 1995, she founded the first woman-owned, full-service Internet company Cybergrrl, Inc. and the first women’s Internet organization, Webgrrls International. Co-founder of social media marketing agency Conversify. In her spare time, she podcasts.

Danielle Smith


Session moderator: Video Editing (Programming Track)

Danielle Smith is the founder and primary author of ExtraordinaryMommy.com. With a background as an award-winning anchor and reporter, Danielle has turned her attention to all things video. She is the host & producer Bliss TV. As a result of her work on ExtraordinaryMommy.com, she has appeared on The CBS Early Show, CNN, Fox News, and NPR as well as on many local stations. Most recently, Danielle could be seen working as a correspondent from the ProBowl in Hawaii on behalf of Proctor & Gamble.  She has also worked in the same capacity from the Winter Olympic games in Vancouver. Working on her first book, Mom, Incorporated, with co-author Aliza Sherman, Danielle hopes to encourage moms to follow their business dreams while finding a balance at home. With a love of public speaking, all things video and desire to help others, Danielle is having the time of her life.

Heather Solos


Session: Traffic Building Bootcamp (Intensives Track)

Hidden by her monitor, Heather Solos is charming, witty, and can answer household questions with the greatest of ease. In public, she’s
a little shy and happiest at the nerd’s table riffing on web tech and shiny toys over beer and nachos. At home in the Lowcountry of South
Carolina, she’s a writer and busy with four kids and a patient husband who doesn’t seem to mind living in a test kitchen where food must be
photographed before it is served. She blogs at Home-Ec 101, and is the author of Home-Ec 101: Skills for Everyday Living – Cook It, Clean It, Fix It, Wash It.

Roxana Soto


Session: Profitable Blogging Without Selling Your Soul (Practicalities Track)

An Emmy-award winning bilingual and bicultural freelance journalist with experience in print, online, and television, Roxana A. Soto was born in Lima, Peru and moved to Miami as a teenager. After spending more than 13 years as a newspaper reporter and a television producer, she decided to call it quits, left South Florida for the Rockies, and became a mamá. A writer at heart, she couldn’t resist when, in 2009, her best friend from college asked her to join her in founding SpanglishBaby, which quickly became the go-to site for parents raising bilingual + bicultural kids. Today, she divides her professional time between her blogs — as SpanglishBaby’s editorial director and Bicultural Me, her more personal take on living between two cultures — and her freelance writing and translating gigs. Roxana and her husband are raising their own bilingual and bicultural kids — a girl and a boy — in Colorado.

Katherine Stone


Session: Cause Bloggers (Tribes)

Katherine Stone is a nationally-recognized advocate and author of Postpartum Progress, the most widely-read blog in the US on postpartum depression and other mental illnesses related to pregnancy and childbirth.  Postpartum Progress has been listed among Psych Central’s “Top 10 Depression Blogs” in 2007, 2008 and 2010, and was selected as Fit Pregnancy’s Best Advice Blog.  Katherine was named a WebMD Health Hero in 2008, won the Bloganthropy Award in 2010 and received a Mental Health America Media Award in 2011 for her PPD advocacy.  She is the president of Postpartum Progress Inc., a nonprofit aimed at vastly improving the support and services for women with PPD.  She is also a weekly columnist at AOL’s ParentDish, and, most importantly, mom of 2.

Kelly Whalen


Session: Collaboration That Pays (Monetization Track)

Kelly Whalen is editor of the ¢entsible life, a personal finance and lifestyle blog. The mom of 4 uses her 13 years experience as a stay at home mom to help readers find solutions and products to balance their needs with their dreams. Kelly currently acts as Community Manager for Wise Bread.com (a personal finance portal). She also consults for brands and businesses on social media strategy with business partner Julie Pron at their consulting firm Just Centsible. Kelly and her blog have been featured in publications such as Money magazine, Kiplinger’s Personal Finance, and Woman’s Day among others. Kelly has appeared on The Today Show and NBC’s 10! Show.