LiveBlogged: Email Marketing with Newsletters #Typeacon

Newsletters are valuable. More so than just using twitter or facebook alone! Use email newsletters to increase your marketing ROI and learn what your readers want.

• Email is still viable. It is not dead!
• Build your list – once you get to the paying threshold – it IS worth it to keep going.
• Know what is the most interesting to people.
• Make a survey – Survey Monkey, Wufoo, Mailchimp etc. all have survey creating features.

Segment your list -

• Dont send the same thing to everyone. Make sure you are giving people what they want.
• Ex. Daily deals for frugal couponer site.
• Knowing your list will get you more readers.

Know Can-Spam Rules

• Can Spam Rules:
• Mail chimp and Constant Contact make you follow the rules, so having a service is beneficial.
• Need to be able to get on and off a list easily.
• Google Friend Connect – Be wary with this. hard to get off a list, and you do NOT want to bother your followers.

A Small engaged list is more powerful than a big uninterested list!

Email Services should:

Open rate – the number of people that open the email.

Click rate – more reliable than open rate because people not only open the email, they click on a link too.

• Can see which links were the best
• Can see which links were opened and which were not
• Click segmentation is valuable, but expensive. Not all services have it.

Be visible – Don’t just offer a free ebook or free service.

Handpick people with newsletters.

Subject Line is Crucial!

• Do not send tricky emails. It annoys people.
• Do not use automated names service – it is insincere…especially when they mispell.

Killer Content

• Do a lot of links
• header, picture, blurb, and call of action for people to click
• Intersperse links to various things.
• Great when content is scarce.
• Promote new posts, promote old posts, promote seasonal and timely posts.
• Spread the word about advertising
• Use affiliate links to generate revenue
• Use affiliate links to share about deals
• Themed newsletters are great to share new post, and old posts that are still relevant.
• Top of sidebar, bottom of post – this is most valuable because they got to the bottom!

Design Services -Templates

• e-newsletters have different HTML.
• Using a service is best because it reaches more email services.
• Always send a test email
• Do people like the templates? Yes. They might say no, but stats show they do like the templates better.
• Decent sites should let you import and export information.

Double opt in is best.

• This means they REALLY want to be in your list.
• Single opt ins tend to be bad list people. They are less interactive.

Related posts:

1. LiveBlogged: Transitioning from Blogger to Social Media Consultant #typeacon
2. Add Income with Affiliate Marketing
3. Marketing Strategies Bloggers Should Know
4. Free Marketing: 5 Steps to Successful Word of Mouth Marketing
5. 7 Steps To Avoid Email Overwhelm