LiveBlogged: Power Marketing Presentation #Typeacon

1. Define your community

• Who you are and where are you going?
• If you are not making mistakes, then you are not trying. If it works, go with it. If it does not, then move on!

2. Build a List!

• Frequent and shorter blasts are better than monthly. Do weekly emails and remind them to come back.
• The email list is 10x more engaged than those that look at the site everyday.
• People are valuable, so connect with them.
• Offer RSS in addition to newsletters. Make the newsletter visible and available.

3. Survey your Community

• Find out where your community is.
• Use facebook and inspire people.
• Survey your community and understand what they want. Then give it to them.

4. Plan your Updates to Fit their Schedule and Likes

• Plan around your communities schedule.
• Majority of the people are on the east coast!
• Do not badger people …combine things without annoying your community.
• More twitter, but do not link twitter to facebook and linked in etc. But do tweet facebook and linked in posts!

5. Schedule your Updates

• Revive old posts and call them “classics,” “favorites,” etc. Brings back good evergreen articles
• Bring traffic to your blog.

6. Add Facebook LIKE buttons.

• Make it easy for people to like you and tweet you.
• Ask people to share your information. Tweet, Like, Suggest This, Share This.

7. Ask Community to RT, Share with Friends, etc.

8. Whoops. Missed it.

9. Create a Conversation

Notes:

• Be authentic.
• YouTube to build your community.
• Mashable.com is a great resource.
• Running a giveaway through facebook? you need an app and not go through a status update. – wildfire interactive, envolver, north social apps for facebook – cheaper sites
• Work in the morning when people are getting up and checking facebook.
• Be the first person they see in the morning – then go away…lol. dont bug them!
• Give people what they like – if a post is popular, do more of the same.
• List building for bloggers.
• Treat your community like your friend. Listen, share, and celebrate them!
• Auto-Reply works effectively when used properly.

Advertising lists

• marketing opportunities.
• Email ad sales, sell email blasts – dont go to crazy though, it is inauthentic.

Related posts:

1. LiveBlogged: Email Marketing with Newsletters #Typeacon
2. LiveBlogged: Transitioning from Blogger to Social Media Consultant #typeacon
3. Free Marketing: 5 Steps to Successful Word of Mouth Marketing
4. Upcoming Social Marketing Webinar
5. Marketing Strategies Bloggers Should Know