Should Parents Who Blog be Called Mommy Bloggers or Daddy Bloggers?

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Should parents who blog be called mommy bloggers and daddy bloggers?

Type-A Parent Conversations is a new feature that encourages discussion and debate on topics important to parents who blog. This edition’s question: “Should parents who blog be called mommy bloggers and daddy bloggers?”

I first heard people debating the question of whether terms like mommy blogger and daddy blogger should be used at the very first Type-A Parent Conference five years ago, and it hasn’t let up since. For this edition the question is:

Should parents who blog be called mommy blogger or daddy blogger?

I have a lot of mixed feelings about this. We don’t refer to doctors as mommy doctors and we don’t refer to lawyers as daddy lawyers. Should new media content creators be different?

Popular mom and dad bloggers cover a widely spanning array of topics, many not covering parenting at all. I am one of those people. Clearly, the terms mom and dad blogger caught on as brands and firms recognized the powerful impact we digital influencers have.

For many years, I have intentionally embraced the term mom blogger directly because I wanted to help define it. I didn’t want to leave it to others to define it. The term is there, and it is well entrenched. I always felt it is better to own it and help shape and mold the stereotypes made about our industry. Marcy Massura (@marcymassura) with Weber Shandwick said her agency has been using terms like digital influencers and social promoters instead of mom or dad bloggers. On my Facebook wall, others said they have seen alternate terms like these used for some time as well.

So what do you think? I think this raises a lot of interesting questions to discuss. For example:

  • Is it time to drop mom/mommy and dad/daddy when referencing parents who blog?
  • If marketers want to reach those who are parents and we do drop mom or dad from these titles, will that cost parents who blog important paid opportunities?
  • Is someone’s parental status relevant to their new media career?
  • Is blogger even the best term, or should we switch to broader descriptors that capture our entire online footprint such as influencer?
  • Have we as an industry matured to the point we have outgrown the terms mommy blogger and daddy blogger?
  • Some parents who blog state quite firmly that only their own children can call them mommy or daddy. Do you feel the same way? Is it demeaning to have other adults and professionals refer to you by your parental status?

So I turn this over to YOU! What do you think? What is your opinion. Comment below underneath my bio box (if you are logged into Facebook already as I am sure most of you are, you are all ready to comment and no login is needed). 

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About the author: Kelby Carr (521 Posts)

Kelby Carr is the founder and publisher of Type-A Parent. She also is the organizer of the Type-A Parent Conference. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies. You can follow her on Twitter at @typeamom and circle her on Google+.

 

Comments

  1. Kelby Hartson Carr

    January 18, 2013

    What do you think of being called a mommy blogger? Comment!

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    • Lisa Martin

      January 18, 2013

      Honestly, I don't care.

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    • Kimberly Jordan Daboo

      January 18, 2013

      My children don't call me Mommy. No one else needs to.

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    • Pamela M. Kramer

      January 18, 2013

      I don't care either. Seriously, you just can't box me in! It's just a label. Just like digital influencer is a label and social influencer is a label. We could play the label game all day. I'm not sure why anyone would care. Bloggers have an insane amount of skills! Coding, writing, photo editing, marketing, and on and on….

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    • Jody L Halsted

      January 18, 2013

      {shudder}

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    • Shan Garcia

      January 18, 2013

      I don't like it because of the negative connotation "mommy bloggers" have.

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    • Catherine Moss

      January 26, 2013

      I'm not a fan of Mommy or Daddy, why not just parenting bloggers or family bloggers. Unfortunately the terms mommy and daddy do not seem to be very respected, even outside of blogging.

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  2. Leanne Chase

    January 18, 2013

    I'm a Mom and have been blogging for a while but have never been called a Mommy Blogger. I think that's because my audience is broader than that. The ones I think of as Mommy (or Daddy) Bloggers are the ones who's blog is solely about parenting, kids, cool products to make parents lives easier, local events for families, etc. And in that case I think the term fits. Especially if they make a living by "selling" products on their blog to parents (whether directly or indirectly).

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    • Kelby Hartson Carr

      January 18, 2013

      See, I know a lot of people well known as mom bloggers who don't blog about parenting. I am one of them. LOL.

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    • Leanne Chase

      January 18, 2013

      Hate to be contrary here but your blog is named "Type-A parent". Isn't the audience primarily parents? And aren't many of the blogs about something parents are interested in – like "easy thanksgiving dinner?"

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    • Kelby Hartson Carr

      January 18, 2013

      Actually, it is a site for parents who blog, so the content is geared to that audience… We have business content, tech/blogging tips, etc. and parenting is only one of the main categories. This isn't a parenting site. I think there are a few blogs where the name includes mom or dad or parent who don't focus on the topic of parenting (like Leticia Barr of Tech Savvy Mama, for example) but have a heavy audience of parents and are parents.

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    • Kelby Hartson Carr

      January 18, 2013

      Leanne Chase and I think this goes again to stereotyping parents… Yes, the audience is parents. Parents are interested in so much more than parenting. So blogs about other things by parents and read by parents are mom/dad blogs? Or not? Is Kelly Gehrmann Whalen's finance blog a mom blog? I am betting her audience is primarily parents as well. Not arguing, but honestly asking. There are many bloggers known in the mom sphere who write about business, crafts, finance, tech, politics, etc. Are they mom/dad bloggers or not? Do we even need to address mom/dad at all? Or should everyone be bloggers/influencers regardless of the topic and their parenting status?

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    • Leanne Chase

      January 18, 2013

      That's one of points though. I think "Mommy Bloggers" are those whose audience is parents. Not whose content is exclusive to parenting.

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  3. Deborah Dederick Ng

    January 18, 2013

    Are you blogging about being a mom or dad? Then I don't have a problem with it, just as someone who blogs about travel or food would be a travel or food blogger. If you're doing it, own it. I just don't think all parents who blog should be considered mommy or daddy bloggers if that's not what they're talking about. It's a niche more than anything else.

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    • Kelby Hartson Carr

      January 18, 2013

      Well that is the part of the whole phenomenon that is weird to me. Many of us blog about topics far more diverse than parenting. I very rarely blog about parenting, for example. I know many bloggers who blog about other topics and are called mom bloggers. It doesn't seem to happen to dads unless they actually blog about parenting, but all moms who are known to be moms seem to get lumped together and called mom bloggers. We actually blog about so much MORE than just parenting.

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    • Catherine Moss

      January 26, 2013

      I see your point, Deborah, and I agree with it to an extent. A blogger that writes about visiting beaches isn't a beach blogger, they are a travel blogger. The broader niche gives the name. So why are men or women who blog about parenting topics called Mommy or Daddy Bloggers instead of Parenting Bloggers?

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  4. Angela VanderLinda Russell

    January 18, 2013

    First off, I'm so glad you chose to post on this topic today and I'll be curious to see others' response. My name is Angela and I go by Angela – but sometimes, I'll have folks call me "Angie." This is startling when I've not introduced myself as Angie, but Angela. That's how it feels to me when someone calls me a Mommy Blogger, when I've introduced myself as a Frugal Living or Coupon Blogger. Am I parent? Yes, I am – and a proud one. But my blog is not a parenting one and I would appreciate being known for my contributions in my chosen niche. Bottom line, I think brands and PR folks would do well to not assume someone is a "mommy blogger" because they have kids or even if their primary audience is comprised of moms. I would also add I think this is likely a bigger issue for women vs men. (I'd be shocked if many male bloggers get labeled as being "daddy bloggers," but perhaps I'm wrong….)

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  5. Marieke Hensel

    January 18, 2013

    Hi, I am a mom and I blog. But hardly about parenting topics at all. I would never consider myself a mommy blogger, nor have I ever been referenced as such, and I have been blogging since 2005. It's not the fact that I hide that I am a mom, au contraire. I still associate the term mommy blogger/daddy blogger with bloggers who write about parenting, homemaking or child related topics, am I mistaken in that? I can see the word fashion blogger make sense, maybe they should be called parenting blogger, etc? For a client I was trying to reach out to students who blog (called student bloggers?) and that's a lot harder to find. :-)

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    • Brazilianca Biscos

      January 18, 2013

      I think your a mommy blogger but not abt mommy stuff. I think if moms/dads blog abt parenting I think the name for that should run under parenting blogging or parent bloggers…

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    • Jo-Anne Redwood

      January 20, 2013

      Totally agree.

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  6. Erica Mueller

    January 19, 2013

    To me, Mommy Blogger means mom who blogs about being a mom… talks about her every day life, her kids, etc. No real focus or niche other than mommy. In that case, 'mommy blogger' is not derogatory. It explains what they blog about. Those of us who have a specific niche and happen to be parents? No. We're tech bloggers, or food bloggers, or lifestyle bloggers.

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    • Chris McLaughlin

      January 19, 2013

      Thank you.

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    • Brenda D Priddy

      January 19, 2013

      Agreed.

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    • Erica Mueller

      January 19, 2013

      I think Mommy Blogger has become a cutesy way of referring to women who blog and I don't do cutsey. I'm working hard to present myself as a professional whose time and effort is worth as much as that of the woman who works in a corporate office. By generalizing the term people have cheapened it. As a niche its a fabulous thing! As a way to describe all of us? Not so much.

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    • Lara DiPaola

      January 19, 2013

      Excellent point Erica.

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    • Jo-Lynne Shane

      January 27, 2013

      well said, Erica.

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  7. Only Laila

    January 19, 2013

    It seems that being called a "mommy blogger" comes with certain expectations. Primarily that I will blog for free things. If someone introduces me a mommy blogger I will politely correct them and say that I'm a blogger who blogs about being a single parent, among other things. However, I know some folk have their identity tied up into being a mom or dad, nothing wrong with that. Just doesn't work for me.

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  8. Lara DiPaola

    January 19, 2013

    My being a mother informs nearly every aspect of my life. Much like any other parent. That said, having given birth does not define who I am, nor why I write or what I write about. Why must a parent who blogs be defined by anything other than the content they create. I know you're a mom Kelby, but that is not what makes me hang on your every word. I read what you write because it is smart, savvy, humorous, informative and entertaining.

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    • Kelby Hartson Carr

      January 19, 2013

      Yes, I guess I find it weird we would be defined by reproductive status or audience more than content topics. It doesn't enrage me (and I know some people do get very upset), but I guess I wonder why we don't refer to any other professionals by whether they have kids or not.

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  9. Amanda Henson

    January 25, 2013

    As a parent blogger, I think I don't see the term as derogatory for the simple reason that it's who I am. I am a parent/mom blogger, however…if I were simply a mom, who blogged NOTHING about parenting I would take offense. Of course I would rather just be a blogger blogger. ;-)

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    • LeeAnne Evans

      January 25, 2013

      I think sometimes people look for silly things to get upset about, it's a term you can use a different one when you're speaking lets not get ourselves all worked up over lingo

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    • LeeAnne Evans

      January 25, 2013

      even though the game show 'Lingo' did used to get me pretty worked up…

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    • LeeAnne Evans

      January 25, 2013

      I can't believe they replaced Chuck Woolery with Bill Engvall

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  10. Not Just A Mommy!

    January 26, 2013

    The irony of naming my blog Not Just A Mommy makes everyone think I'm a mommy blogger. It's the exact opposite for that very reason. I wanted something that had nothing to do with my mommy life, and I don't blog about parenting. But many sponsors approach me as a 'mommy blogger' and say so! But a quick glance shows I'm not 'mommy' but a 'party' blog. In fact, my older header used to say "It Can't Be About The Kids" I agree with Erica Mueller's take on it, if that's what you do, then it fits. I have no quarrels with that. But being a mommy and blogging shouldn't immediately give you the title. It totally is cutesy…blogging is a full time job and I take my niche very seriously. I immediately know sponsors didn't take the time to peek at a few posts (must be auto generated since 'mommy' is in the title) and I'm not interested in anything you have to offer. Hello? Not..Just.. A… Mommy :)

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  11. Heidi Jungwirth

    January 27, 2013

    If you are a parent, it should be the most important thing you do, and should define you.

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  12. Jo-Lynne Shane

    January 27, 2013

    I don't get offended, but I find the term condescending. My doctor isn't a mommy doctor, and my accountant isn't a mommy accountant. I don't really blog about motherhood, although I do from time to time, but my blog is much more than that. It's about food and fashion and travel and yes, at times, my kids or my parenting struggles, but to call me a mommy blogger just seems so trite. I think PR people need to get on board and realize that most moms who blog these days are covering such a vast array of topics that they need to find a better term for us.

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