Type-A Parent Conference is about the attendees having a great time, learning, connecting and getting ideas for taking their blog to the next level. None of the amazing possibilities would be there without the support of generous sponsors. The cost of a conference of this type is tremendous, from speaker expenses to supplies to meals, and so on.
Since most attendees are bloggers, we understand that it is hard to afford the opportunities that conferences like Type-A Parent provide (hey, that is exactly why some of our sessions are focused on monetize your blog!). That is also why we work very hard to secure sponsors just to make the cost of a ticket as affordable as possible.
The cost of a Type-A Parent Conference ticket isn’t even enough to cover the meals provided. That means each registration we sell costs the conference money. So just imagine what the conference would be like without the support of sponsors. We wouldn’t get all the meals, we couldn’t have any cocktail receptions, there would be no gift bags for attendees, we couldn’t have any number of things a conference needs to operate and function.
We do this because we want the conference to be within reach for those on a budget. The reality is that we need to honor and respect the sponsors who fund the conference, because they are heavily subsidizing each attendee. Beyond that, we need to respect all attendees by ensuring the conference doesn’t become overwhelmed by both the official sponsors and the attendee’s personal sponsors.
For that reason, Type-A Parent is following in the footsteps of some other major blogging conferences and establishing a personal sponsorship policy.
This applies to all attendees, whether a blogger who has been sponsored to the conference or a business/firm attendee for a company that is not a sponsor:
- Suitcasing and outboarding are strictly prohibited, and considered highly unethical by both the Trade Show Exhibitors Association and the International Association of Exhibitions and Events. Suitcasing is the act of soliciting business in the venue during the exhibition or in other public spaces, including another company’s booth or a hotel lobby. Outboarding refers to companies who set up functions, parties, events and exhibits at off-site locations such as hotel hospitality suites or nearby restaurants and encourage attendees to leave a conference to attend or participate.
- Attendees and anyone on site at the conference will not be allowed to hand out, pass out or leave in public areas of the conference hotel/venue any form of swag, brochures, literature, advertisements or anything branded on behalf of a company that is not an official sponsor. Attendees may pass out their own business cards.
- Businesses and organizations that are not sponsors will not be entitled to any benefits that official sponsors receive, such as any space on vendor tables or visibility in the conference venue. Sponsoring companies are only entitled to the benefits listed in their sponsorship.
- No parties, functions or events on behalf of personal sponsors will be permitted on the conference grounds. No functions of any sort will be permitted in the conference venue without prior written approval from the conference.
- Anyone who hosts, assists or plans an unofficial party, function, demo or event will be subject to their passes being revoked without refund. This practice is considered highly unethical. Anyone involved in an unofficial event (both company and people) will be banned from attending and sponsoring future Type-A Parent events.
- Anyone found violating any part of the policy will have their conference pass revoked without warning. If the violation is excessive, the company that received benefits and visibility will be billed for the equivalent of an official sponsorship.
What can you offer a personal sponsor? There are quite a few benefits a personal sponsor can receive.
- Ad space on your blog
- Mention in posts about the conference on your blog
- Blog posts that you write for the company’s site
- Mention on your business cards that you will hand out at the conference (but please note, the business cards must be promoting you and your blog)
- Wearing of clothing or carrying tote bags branded to the sponsor’s company
- The best of all, your ability to network at the conference and talk in a non-aggressive manner about your personal sponsor.