A couple weeks ago, as I prepared to go speak at BlissDom Conference, I took a hard look at this site. I knew that I would be passing out my funky mini Moocards, and I wanted to be sure people who came to KelbyCarr.com had a good experience.
That is when it dawned on me that, a while back, LinkedIn nudged me to get my profile there 100 percent complete by getting some recommendations. I didn’t like the idea of an incomplete profile (I’m sure they know that), so I requested a few recommendations. I was stunned at how wonderful the recommendations were. I used them in a brochure about my services.
Before BlissDom, I had a total “duh” moment. I decided to take a few minutes to create a page with some of those recommendations. It looks like this and you can visit my What People Are Saying About Kelby Carr page here.
I also plan to get some sort of a rotator plugin for WordPress so I can pull snippet quotes from these recommendations and place them in my sidebar with a link to the page.
The process of doing this was really simple.
- Get some recommendations (and join LinkedIn if you aren’t already on there). If you already have some LinkedIn recommendations, you are already in great shape. I did, but requested a couple more recommendations before I created the page.
- Grab the quotes and avatars for those who made recommendations and place them on a page. Include their name and title and a link to their site. That is just polite, but it also will catch the attention of those you have linked to if they track their site’s stats or have Google alerts for links to their sites.
- Create a Testimonials page with an intro and each recommendation with picture. Personally, I used a table to place the pictures to the left and the text to the right.
- Promote the testimonials page in your sidebar or add it to your menu.
- Be sure to pay it forward by recommending those who recommended you!
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Kelby Carr
Kelby Carr is the founder and publisher of Type-A Parent. She also is the organizer of the Type-A Parent Conference. She is the author of the soon-to-be-published Pinterest For Dummies, Portable Edition. You can follow her on Twitter at @typeamom and circle her on Google+.
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9 Responses to Using LinkedIn to Build a Testimonials Page
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Great idea. It’s important to get permission to use references’ images on your site, though; otherwise it impinges on copyright. Plus, we can’t assume they own copyrights to their photos. Some people buy rights or obtain permission to use the photos of themselves, but have restricted use and cannot grant permission to anyone else.
Very good point! It’s always important to get permission (shoot… I am always so vigilant about this too… off to email everyone now!).
Thanks for the great suggestions. My page is in need of some updating to. Old, incomplete info isn’t much use, is it?
People always want to see a third person’s point of view of something (or someone), and this is where LinkedIn does a great job of showcasing. Great tips!
pchiengs last blog post..1 Mile “Race” Report & My Rant
Great way to integrate LinkedIn and your Blog, plus provide one of the greatest marketing tools of all time – testimonials!
This is some great information! I didn’t even think of using my testimonials! I was getting ready to get my media kit/info sheet together for Blissdom and couldn’t think what to put on it. Ahh yes, testimonials!!
Thanks, Kelby!
[...] Use social media as a way to get testimonials and create interaction: Spread your testimonials around on Twitter, Facebook and LinkedIn. [...]
[...] Use social media as a way to get testimonials and create interaction: Spread your testimonials around on Twitter, Facebook and LinkedIn. [...]
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