Type-A West 2017 was held at The Curtis Denver from April 27-29. Type-A West featured 3+ days of top-notch sessions and networking parties to help influencers and marketers take their businesses to the next level.
Content audits are an important process that will help you improve your site architecture, zone in your content for your target audience, grow your organic traffic, and help your site be viewed as an authoritative resource. Learn the best practices to perform a content audit to remove content that isn’t working for you and improve existing traffic. Content Audit Best Practices from Type-A Parent
A look at the emerging consumer, trends that affect businesses based on their behavior, brands that are winning and tactics they employ. We’ll also cover Hot topics like Voice Search, how AI affects search and what changes we’ll see moving forward.
In a crowded online space where everyone feels “bigger than” and “more experienced than” you, find your voice and make big plans. Walk away with concrete ways to shift your mindset from a numbers game to productive business plans for success. In this workshop, Dayna Abraham will share her secrets to running a successful blog without getting bogged down by the numbers and self-doubt that creeps in.
You can’t get sponsored posts or Ambassadorships if you don’t have the numbers. To get the numbers, some bloggers are buying followers, but brands have caught on. Use these easy ways to grow your social media accounts without buying followers.
Participants will each have roundtable mastermind leaders walk through their business to help brainstorm the best focus for the coming months and year. Part one will focus on going around the table to each share challenges, struggles and goals, then come up with key areas to focus in the future.
Stage two of the roundtable sessions will involve the small groups fleshing out the focus for each attendee. Then, the group will come up with action items and a plan to implement. If there’s time at the end, each roundtable can split into pairs for content brainstorming and/or implementation.
An 8-year Type-A tradition, the Brand to Blogger Meet and greet will be a chance for bloggers and the brands sponsoring the conference to network and get to know one another. At hightop stations with a focus on networking, each brand will be there to chat and exchange business cards with influencers.
THEY’RE GOING TO LIGHT A FIRE TO YOUR FITNESS! Rene Syler (aka Good Enough Mother) and Celebrity Trainer Nicole Sanders( @LadimaxSports) are the founders of Ladimax Lifestyle, an online nutrition and fitness program specifically for women. They believe that women can and should be strong, the best they can be at any age and the way to get there is through real food and real movement. Rene and Nicole are going to share with us how the Hollywood elite get Red Carpet Ready and it’s not through starving themselves. Join them for a 20 minute Hollywood Beatdown and get your day started right! Then come by their table on the expo floor for more information about Ladimax Lifestyle including how to get the body you want through food!
Ever hear the phrase “Just be yourself?” In this talk, Jamie Lieberman will tell you why your mother was right all along. Turns out, it will not only make you happier but it plays an integral role in your business success.
Jennifer Labit, founder and CEO of Cotton Babies, Inc. gets real about taking on big companies through blogger activism. Learn how to state your case without getting into legal hot water. Telling the truth isn’t always easy with major corporations breathing down your back.
You’ve got questions about podcasting, but you may not even know where you start. This session will give you a down-and-dirty, no-holds-barred overview of what to do before you begin your podcasting venture. Then, you’ll learn those essential nuts-and-bold details you’ll need to polish and perfect your audio files into a finished product. Never fear. You’ll learn how to work through all the pain points (and yes, editing can be a pain). Join me to learn more. You’ll be on your way toward launching your podcast before you know it!
Life moves forward – we grow, change, develop and go through transitions. So do our businesses and blogs. Julie Cole will discuss how to stay connected to your community and remain a relevant voice through the years.
An experienced brand representative and a seasoned blogger walk you through all the key steps from prep to pitch, to land you the relationships you need with the brands you love. Get the committed relationship, not the brand one night stand.
Video is a powerful and compelling tool for bloggers. In 2016, Mark Zuckerberg upped the ante by introducing Facebook live, essentially giving every user with a cell phone camera, the ability to create his or her own network. Facebook live is but one of several platforms that offer live capabilities. Live Streaming is the future! But there are things you need to know about using the technology. Former CBS Early Show anchor Rene Syler, aka Good Enough Mother, will show you the right way and the wrong way to utilize live streaming, including what makes a compelling live stream, how to grow your audience during the stream, how to ensure people come back for more and how you can make money from it.
Are you struggling with blog topics? Are you feeling stressed because you just don’t know what else to write about? What if I told you that you have a ton of free content ideas just streaming in nearly every day that would quickly fill up your editorial calendar and get your creative juices flowing again? In this session, you’ll learn how to create more content by using the tools that are provided to you by Google. And the best part…the tools are FREE. **Must have Google Analytics installed on your website and your site submitted into Google Search Console for at least 30 days to get the most value out of this session.**
Have you always wanted to unlock the power of the hashtag? Not sure where to start? This session will teach you how to wield hashtags like a ninja star. How to pick the right hashtag for a community, blog, or event Which hashtags to pick to increase engagement How to avoid hashtag faux pas How to rock the hashtags on the campaigns you participate in, and make sure you get credit for it. How to gain insight on competitors and brands by doing hashtag research How to use hashtags without being #annoying Hashtags don’t have to be annoying, or a mystery any more!
Are you making the most from your Affiliate Marketing efforts? Make sure you’re moving forward by learning how to use affiliate network tools, ways to optimize existing posts, methods to include more affiliate links in new posts, and strategies to identify advertisers for almost any topic.
When you only have 40 minutes to put together a blog post, nothing is worse than facing that paralyzing blank screen with a blinking cursor. Come discover a host of tips and tricks to help you ensure you always have something to write about. We’ll delve into the secrets to creating useful editorial calendars, where to always find hot topics, how to stay relevant, and creating evergreen content. How to Never Run Out of Things to Write About with Jessica Rosenberg from Type-A Parent
How can you balance being more efficient with social media without sacrificing the personal touch? How do you develop a social media plan and strategy that propels you toward your goals that is effective on each platform? How do you keep from falling down the social media rabbit hole and avoid wasting half your day watching cute kitten videos on Facebook? We’ll cover all these topics and more, leaving you empowered to take control of your own social media efforts.
Learn both the basics and advanced steps to making Merch by Amazon work for your online business. Get an overview of what you need to know when designing shirts, but also learn pro strategies for effective marketing, tiering up, and staying legal.
If you want to start a business or are looking to expand and grow an existing business, what do you need to know? For this session, we’ll go beyond how to market and use social media to grow your business and instead discuss all the (less glamorous but very important) things business owners learn the hard way far too frequently. Accounting, company structure, business insurance, obtaining financing or lines of credit, hiring and managing freelancers or employees, and much more!
Many bloggers are a one woman (or man!) show. When making it your business, there are many details to manage while still having regular life duties. Join the discussion of how to grow in your internet marketing ventures while still meeting the needs of a family. This will include determining priorities, managing your time and resources, and knowing when to outsource so that people may start to say “I Don’t Know How She Does It!“
Do you feel comfortable with the basics of WordPress but want to learn more? You know how to create posts and install plugins, but want to understand how WordPress actually works? Let web designer Aimee Giese take you deeper into the structure of WordPress, how to edit CSS and some basics of PHP. Don’t be scared – code won’t bite, we promise.
Beyond the categories that lead to divisiveness we will gather with panelists to talk about inclusivity in content and how that works with brand engagement. Are you looking to target broader segments of the population with your marketing or stepping into the world of advocacy or activism with your voice? Our panelists represent a variety of labels that go beyond mainstream media approaches to normative views.
In a world where tech moves fast, social media moves faster, and marketplace noise is a constant roar… Reaching passionate customers is getting harder by the day. But you don’t have to settle for lukewarm likes, or customer trolls. You can go where you’re celebrated, not where you’re tolerated. Kevin Kelly called it “1,000 True Fans.” In this dynamic keynote, Bolaji O will lead you on a fun and interactive talk on how to turn your subscribers into a tribe of die-hard go-getters. The myth of being EVERYWHERE, providing EVERYTHING, and offering it to EVERYONE, is dead. The future of business is tribal. It’s worked for Apple. Disney. Harley. Crossfit. Springsteen. Nike. The Beatles. Lane Bryant. Soul Cycle. (And yes, even for Beyoncé.) If it worked for them… it will work. For you. Your tribe – the one that’s uniquely yours? Desperately needs you to show up. Are you ready to IGNITE YOUR TRIBE? Get ready.
9:00 pm - 11:00 pm
Slumber Party Game Night Closing Party
Meet the Speakers
Here is the first round of Type-A West Denver speakers.