Getting Media Ready

Getting Media Ready – Everything You Need to Know to ROCK Your Television Appearance

Valerie Deneen of Inner Child Fun Media, LLC will take the stage on Day 1 of the 2019 Plaid St Annual Conference to teach us how to get media ready.

Get ready to book and ROCK television appearances! Learn how to present your brand and your message to a television audience in a way that is credible, compelling, and full of confidence.

Attendees will learn how to pitch to the media, how to prepare for an interview segment, how to present themselves in a polished and professional manner for any television appearance, what to wear, proper etiquette for the television studio, how to work with props, effective strategies for delivering their message, how to gracefully handle tricky situations, best practices for following up, recommended resources, and how to book repeat appearances.

An Interview with Valerie

We asked Valerie about presenting at our upcoming conference – here’s what she had to say:

Question 1: What is your favorite part about presenting?

I love how presenting at a conference offers a terrific opportunity to share valuable insights, build credibility, and to help others grow their businesses! I also enjoy challenging myself to find new and exciting ways to improve as a presenter through books, Toastmasters International, and speaking at other conferences and events. My goal is to provide a high-value and engaging experience for attendees!

Question 2: What are you most looking forward to as a Plaid St presenter?

As a presenter, not only do I work hard to build connections and keep listeners engaged during my session, but I also love reaching out to other attendees during breaks in-between sessions. If you see me at the conference and this is your first time attending, or you are feeling nervous, or if you just want someone to sit next to during a session, please say “hello”! I would love to connect with you!!

Question 3: Can you offer a tip to attendees to make the most out of their experience at a conference?

At the Plaid St conference, presenters are known for providing many valuable takeaways! My number one tip is to take notes at each session. Each session’s notes should include at least 3 key takeaways, and at least one action step that you can use to implement into your business right away. Next, add a date next to each action step and you will leave the Plaid St conference with a detailed implementation plan to take your business to the next level!


Rachel is an experienced executive specializing in Internet Startups and Growth Mode Companies. Her career has been spent working hands-on with entrepreneurs to build and grow SaaS products and related services. She's a mom of two boys, married to her college sweetheart, and when not in front of her computer, can be found sweating it out on her yoga mat.

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