Meet Your Day 1 Speaking Faculty

Plaid St is well-known for delivering amazing content. Our speakers are hardworking practitioners – they are in the trenches every day working to build their businesses – just like you. From our stage, they share their experience and tell you what works, and what doesn’t work.

Take a look at the experienced, successful women you’ll learn from on Day 1 of the 2019 Plaid St Annual Conference:

Jenny Melrose, Melrose Family Inc

Land Long Term Contracts with Your Dream Brands

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more.

The unique pitching process she developed for working with brands, transformed an empty editorial calendar into one that was completely booked months in advance.


Dr. Darria Long Gillespie

Mom Hacks: Science-Backed Shortcuts to Find Your “I’ve GOT this”

“Dr. Darria Long is a Harvard and Yale-trained emergency physician, regular TV expert on HLN, CNN, The Dr. Oz Show, and other networks, and author of Mom Hacks (Hachette), which has been endorsed by Dr Oz, Dr. Sanjay Gupta, and Dr. William Sears.

Dr. Oz refers to Dr. Darria as the “”make-life-better-for-women doctor”. She’s a mother of two, and also Clinical Assistant Professor at the University of Tennessee School of Medicine, and wants to help every parent find their “”I’ve GOT this!””.”


Alisha Carlson, Makeovers & Motherhood

The Power of Authenticity

Alisha, her 3 energetic elementary-aged boys, hubby and guinea pig live in suburbs of Chicago. When she’s not writing, enjoying an afternoon with friends or redecorating their home, you’ll find her teaching a Zumba class or on an “adventure” with her family. Founder of Makeovers & Motherhood, Alisha’s focus is on encouraging moms to live their best life. You can connect with her, dig into hard truths together, and mom hack the beautiful mess of motherhood together at her blog.



Jana Seitzer, /

How to Seal the Deal with a Kick Ass Media Kit:

Jana is a savvy strategist and clever marketing communicator with extensive design and public relations experience. She founded her first company in 1998 and offers over 20 years of award-winning experience in corporate communications and marketing strategy, print & digital design, social media strategy, and brand strategy. Married to her college sweetheart, she’s also the proud mother of four tweens/teens, a lifestyle and travel blogger, and a recurring contributor at Type-A events.


Karen Shopoff Rooff, Running on Balance

How Self-Care Powers Productivity

Karen Shopoff Rooff is a holistic health coach with more than a decade of experience combining easy-to-understand science with realistic tips to empower women to build the fit, healthy, and balanced life they crave. She focuses on coaching strategies to increase energy, productivity, and contentment while reducing overwhelm. Her busy life as an ultrarunner, entrepreneur, wife, and mom of three kids shows that you can have balance without having it all together.


LaToyia Dennis, The Motivated Mom

Keys to Securing Sponsorships and Managing Activations for Events, Brands and Bloggers

LaToyia Dennis is a dynamic, savvy, MBA-educated successful leader in advancing the non-profit sector. She is an innovative goal-driven performer with more than 15 years of experience in sponsorship and fund development, event management, strategic planning, and non-profit management. She has curated, produced, and managed sponsorship activation for events as large and MegaFest generating millions in sponsorship dollars. LaToyia is married to Andre and the mother of son, Chance.


Amanda Berlin, The A. Berlin Agency, Inc.

How to Get Publicity Even if You Don’t Think You’re Ready

After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has spoken on the topics of visibility, publicity, and entrepreneurship at BizChix Live, Style Collective Raleigh and New York City, Body Local, Hoboken Entrepreneur Group, and more.



Tiffany Brown

From Brand Ambassador to Paid Influencer-How to Elevate Your Online Presence

Helping professional women become successful with their passion projects is Tiffany D. Brown’s number one goal.

An experienced sales professional, Tiffany spent more than a decade honing her skills in the competitive world of corporate sales. Over that time she discovered the formula and perfected the art of closing the deal. And the missing piece of the puzzle she found for women in the workplace to close the deal is developing a professional image and style.”



Valerie Deneen, Inner Child Fun Media, LLC

Getting Media Ready – Everything You Need to Know to ROCK Your Television Appearance

Valerie Deneen is the creator of Inner Child Fun, a family-friendly, DIY-centric blog with a diverse, international readership. Over the past few years, Valerie has been featured in major media markets around the country. Valerie has made numerous appearances on television, print, and online media for PBS Digital Studios, Highlights High Five magazine, FamilyFun, NBC Philadelphia’s The 10! Show, WFMZ’s News at Sunrise, and the nationally syndicated The Daily Buzz.


Reserve Your Spot – Register for the 2019 Conference Today

If you haven’t already – be sure to grab your ticket for the 2019 Plaid St Annual Conference to see these speakers and more!



Rachel is an experienced executive specializing in Internet Startups and Growth Mode Companies. Her career has been spent working hands-on with entrepreneurs to build and grow SaaS products and related services. She's a mom of two boys, married to her college sweetheart, and when not in front of her computer, can be found sweating it out on her yoga mat.

Leave a Reply

Your email address will not be published. Required fields are marked *