On Friday September 28th at 3:30pm, Danica Kombol of Everywhere Agency will be hosting a panel discussion at our Annual Conference. She’ll get representatives from national brands and agencies to open and tell you what they really want to see from influencers.
Here’s who you’ll see on the panel:
Elly Deutch Moody, McDonald’s
As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last ten years in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald’s, Elly creates and oversees the digital communication strategy for the Corporation, and is the lead content strategist for the McDonald’s Corporate Social Media channels. Elly has spoken around the world at over 200+ conferences, summits, events and universities on her experience and knowledge of digital communications and social media marketing strategy.
Jenny Heinrich, Edelman
Over the past 18 years, Jenny has brought dozens of brands to life through digital and social content including Nike, Coca-Cola, P&G, Motorola, Land Rover, General Mills, and more. At Edelman, Jenny leads the Influencer Marketing Practice in the Chicago office working across all existing and prospective clients. She develops influencer marketing strategies, frameworks and program activation, leads the execution team, and trains internal and client teams on how to best execute their content strategy in the digital space.
Meg Pagels, Elkay
Meg Pagels, Senior Manager, Brand Marketing, joined Elkay in 2016. Working collaboratively with the Channel Marketing Team, she provides creative direction and oversees execution on marketing initiatives in support of the plumbing products category, while also driving the development and implementation of communication strategies for all domestic programs and product launches. Meg has more than 10 years of experience in creative marketing encompassing a wide range of expertise, including strategic planning, content development, media strategy, public relations and brand and product launches. From clean and safe water delivery to gorgeous trend-setting kitchen sinks, Meg has a passion for telling the bigger story behind well-known products and highlighting the connections to real people and the impact on our everyday life.
Panel Moderator: Danica Kombol, Everywhere Agency
Danica Kombol is the CEO of the Everywhere Agency, a leading social media & content marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. She founded the blogger network, Everywhere Society to power the agency’s many award-winning influencer campaigns for clients like Macy’s, Carter’s/OshKosh, Coca-Cola, Cox Communications, Moe’s and others. As a social media marketer, Danica draws on her extensive background as a television producer and PR executive.
This session will be a no holds barred, genuine conversation with the leaders of influencer marketing. They will discuss what brands are really looking for in their influencer campaigns and how influencers can better play the game, get the gig and develop longer term relationships.
The panelist truly are the OG’s of influencer marketing and they’re prepared to tell influencers what they really really want!
Be sure to RSVP to this event on the Sched app so you are there to hear their advice!